.Manly Bands is a direct-to-consumer vendor of guys's bands. The company introduced in 2016 after John Ruggiero, the co-founder along with his other half Michelle, could not find an ideal wedding celebration band.This is actually Ruggiero's second look on the podcast. In April 2021, our team explained the company's beginning, special ring products, and also much more. Ever since, Manly Bands has acquired its own manufacturer. The making of bands coming from, claim, Jack Daniel's scotch gun barrels or Fender guitar strings generates compelling video recording, claims Ruggiero, excellent for narration on social networks as well as somewhere else.The whole entire audio of our chat is actually inserted below. The records is actually revised for span and also quality.Eric Bandholz: Give us a review of what you perform.John Ruggiero: My partner, Michelle, and also I began an on the web ring company referred to as Manly Bands in 2016 to deal with a concern of wedding celebration bands for males. Our experts were actually merely married. I possess sizable fingers and could not discover a ring that I suched as that was actually not overpriced. My choices were buying coming from a catalog or even having one thing custom-made.I found yourself buying from a website. The ring arrived in a flat mailer, with no package or even customer care. It was a horrible experience by today's ecommerce criteria.Our company obtained gotten married to, moved to Fla, and also needed a job. Our team told our own selves, "Our experts are actually each business owners. Why don't our team produce our very own organization?" We went over the sorts of concerns our team will viewed and just how to handle them. My band adventure arised, and also we opted to attempt to solve it for various other individuals.Our goal when our experts began was to pay lease. Our experts thought making a pair 1000 dollars a month from this would be amazing. Our experts considered it a way of life service, not high-growth. It was only Michelle and me in our garage making bands as well as delivering them bent on consumers. Our experts had actually appealed one thing. Our notification reverberated along with leads.Michelle and also I make an exceptional crew. I create ideas, and she's the implementer. A bunch of our excellence visits her innovative mind. She titles the rings and develops people. She connects the bands to customers. Explaining a ring solely as "eight-millimeter dark" failed to cut it.Our team developed bands from unique products, including Jack Daniel's barrels or special metals. Your business took off. Since then, our experts have actually expanded dramatically. We right now have more than 55 people in the Manly Bands family members. Regarding half of those are actually ring artisans who work in our just recently acquired manufacturing store in Utah.Bandholz: When performed you obtain a supplier?Ruggiero: About a year as well as a half ago. Our team had actually been their client for many years, so we understood all of them effectively. The majority of their company was actually retail, which really did not rate of interest our team-- heading to mom-and-pop jewelers. They maintained their retail clients and brand name. Our experts got a few of their resources and delivered over workers.Prompting a production crew has been just one of the most effective traits we have actually carried out. It's been actually extraordinary to head out there certainly and enjoy them bring in bands out of Fender guitar strings or metallic from an M1 Abrams storage tank.Bandholz: Just how carries out in-house manufacturing influence marketing?Ruggiero: It is actually been actually large. Taking a camera to the other side of the office and shooting the staff using lathes to reduce the steel rods or even scotch barrels right into rings produces amazing video. Our team possess our cam staff available constantly. Our company utilize that footage on our social media sites and also in our ads and e-newsletters. We make an effort to promote that considering that many firms in the males's ring area don't create. They fall ship or even purchase from foreign and after that ship it out. Yet we want it to last a life-time as well as be one thing individuals can easily take honor in.Our company have actually possessed a lot of effectiveness with our military heritage collection, where our team resource unique army components. Our company have the M1 Garand rifle supply, the timber part, coming from World War I. Viewing our staff placed that in the lathe and also reduced a part out for a ring is actually exciting.Our advertising for those bands speak about the background, the soldiers, where the item was utilized, and also things like that. My wife as well as I studied filmmaking in university. Our company use our skill-sets to educate and also narrate. As an example, I lately obtained an email from a customer that discussed that his grand daddy utilized to steer M1 tanks. The consumer talented among those rings to his gramps, and they had pretty a mental swap. It's nice to aid customers get in touch with their past times as well as develop one thing purposeful.Bandholz: Where can individuals acquire a ring from you?Ruggiero: ManlyBands.com. Our experts have pictures on Instagram, too. I get on Twitter and also LinkedIn.